Crafting tomorrow since 1897

CraftLab2026

At Godrej Consumer Products, we believe delight is created when imagination meets rigour. We call the people who hold both poets and engineers, and we are looking for the next generation of them.

MBA First-Year Hiring DriveSummer Internship 2027PPO TrackLive FMCG Challenges

Discover CraftLab

About GCPL

We craft goodness.
Every single day.

Godrej Consumer Products is part of the Godrej group, a family of businesses that has been crafting tomorrow since 1897. Every Godrej business crafts something for the people it serves, and ours is goodness: the goodness of health and beauty for consumers in emerging markets across Asia, Africa and Latin America.

Crafting goodness means starting with a deep understanding of the people we serve, and then building products that earn their trust one home at a time. It is why a pack of Goodknight protects a child through the night, why Cinthol has been part of Indian mornings for nearly a century, and why our hair colour helps millions of women express who they are. Goodness, for us, is not a slogan. It is the daily discipline of putting consumers, and the planet they live on, at the heart of everything we make.

This is the Godrej Way, and it is what every person who joins us learns to live by.

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Watch the Story

Crafting goodness — the GCPL story.

GCPL · Crafting Goodness

125+

years of the Godrej legacy

1.4 billion

consumers served globally

80+

countries across emerging markets

7,500+

people crafting goodness worldwide

The Godrej Way

Are you a poet or an engineer?

Our founder was both. As a boy in Bombay, Ardeshir Godrej loved taking machines apart, and he loved the poetry of Omar Khayyam. The poet in him asked what if. The engineer in him asked how, at scale. At Godrej, the poet is the one with imagination, design and a point of view. The engineer is the one with rigour, reliability and the discipline to build for millions. Delight is created only when both are in the room.

Act I · A poet's question

No. 1

One of India's most loved brands

01 / 03

Why must soap be made from animal fat?

In 1918, the poet asked what nobody else was asking: why must soap be made from animal fat at all? Imported soaps relied on tallow, which carried deep cultural sensitivities in Indian homes. The answer was the world's first commercial soap made entirely from vegetable oil. With true humility he named it No. 2, certain he could still do better. It went on to become Godrej No. 1, one of India's most loved brands.

Act II · An engineer's discipline

Rich Crème

Democratic and desirable

02 / 03

Reimagining hair colour end to end.

The instinct to build again is not only history. We led India in hair colour, yet only in powder, and were absent from the fast-growing crème segment. The engineer reimagined the category end to end: Godrej Rich Crème, in easy-to-mix sachets at a fraction of the price, with a no-ammonia formula that outperformed the leader, and no faces on the pack. What was once out of reach became democratic and desirable.

Act III · The rare few who are both

Sizzle

Human insight delivered at scale

03 / 03

Are you a poet, an engineer, or both?

Most of us lean one way. The poet dreams; the engineer delivers. The magic, and the reason Godrej has crafted goodness for over a century, is the rare person who refuses to choose. We call that distinction Sizzle: human insight met with the discipline to deliver it at scale. So before you apply, ask yourself the only question that matters here. Are you a poet, an engineer, or one of the few who could be both?

Our Brands

The shelf you will build for.

We craft goodness for 1.4 billion consumers across more than 80 countries.

We are the leader in household insecticides in India, and the number one hair colour player in India and Sub-Saharan Africa. At CraftLab, these brands will not be case studies you read about. They will be the businesses you work on: pricing, packaging, distribution and the next big launch.

Godrej No.1

Bar Soap

Cinthol

Soap & Deodorant

Godrej Expert

Hair Colour

HIT

Insect Killer

Goodknight

Mosquito Repellent

Aer

Air Freshener

Godrej Protekt

Hygiene

ezee

Liquid Detergent

Godrej Fab

Detergent

Godrej No.1

Bar Soap

Cinthol

Soap & Deodorant

Godrej Expert

Hair Colour

HIT

Insect Killer

Goodknight

Mosquito Repellent

Aer

Air Freshener

Godrej Protekt

Hygiene

ezee

Liquid Detergent

Godrej Fab

Detergent

₹14,000+

crore in annual revenue

1.4 billion

consumers worldwide

80+

countries served

No. 1

in household insecticides in India and hair colour in India and Sub-Saharan Africa

Godrej · CraftLab

Founding Cohort

Godrej Consumer Products

Est.

2026

What is CraftLab

A blank canvas,
waiting for you.

CraftLab is GCPL's flagship campus immersion for first-year MBA students. The name carries our founder's spirit: Ardeshir Godrej was an inventor who experimented, failed, adapted and built again. To craft, for us, means to build with purpose, and CraftLab is where you will learn to do exactly that.

This is a programme built on a blank canvas, and that is the point. You are not inheriting someone else's playbook. As part of the founding cohort, you get to shape what CraftLab becomes, working on live business problems alongside the poets and engineers who build our brands every day.

What We Promise

What makes CraftLab unlike anything else.

Three promises, from day one, that set us apart.

✦

Entrepreneurship at scale

Handle large business problems early on. At GCPL, responsibility is not rationed by tenure. You will own real decisions on real brands, with real consequences, from the very beginning.

◆

Growth through challenge

Learn fast, grow faster. We hold high expectations and back them with unwavering support: honest feedback, genuine mentorship and leaders invested in your craft.

◉

Creation by experimentation

Don't just recommend. Build and test. Your ideas will not sit in a deck. They will be prototyped, challenged, shipped and improved, the way our founder worked from the very first lock.

Your Journey

From start to a PPO.

01Apply

Online Application

Submit your CV and profile to start the journey.

02Assess

Aptitude Test

A structured assessment of reasoning, problem-solving and business acumen.

03Simulate

Simulation

A live business simulation that mirrors real GCPL decisions.

04Interview

Personal Interviews

Deep-dive conversations with GCPL leaders across functions.

05Experience

Gurukul Summer Internship

Selected students join as Gurukul Summer Interns for an 8-week immersion.

06Confirm

PPOs Announced

Pre-Placement Offers announced for the Gurukul Intern batch.

07Join

Join as Gallopers

PPO Gurukul Interns join GCPL full-time as Gallopers (Management Trainees).

Final Destination

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Video Coming Soon

A glimpse into life as a Gurukul intern at GCPL.

Gurukul · Inside Look

Gurukul Internship

Gurukul Internship.

Gurukul is GCPL's flagship Summer Internship 2027 — an eight-week immersion anchored in live FMCG challenges across brand, consumer insight and supply chain, with one-on-one mentorship from GCPL leaders and a PPO pathway for top performers.

8 weeks

Summer Internship

1:1

Leader Mentor

PPO

For Top Interns

The Godrej People Promise

Three promises.
One commitment.

Your Canvas

Where your ambition meets opportunity.

Bold growth across categories and the space to craft your ideas into goodness that people can feel.

Tough Love

Where high expectations meet unwavering support.

100% ownership, zero excuses, honest feedback given with a generous intent to help your craft grow.

Whole Self

Where uniqueness sparks delight.

Bring your authentic self. Diverse voices are how we craft goodness and spark real delight.

FAQs

Questions, answered.

First-year MBA students at participating B-schools. If CraftLab is coming to your campus, your placement committee will share the details.

It is a hiring drive, designed with the energy and rigour of a great case experience. The application, aptitude assessment, on-campus simulation and interviews together form our selection journey for the Gurukul Summer Internship 2027, with Pre-Placement Offers for top-performing interns.

An eight-week Gurukul Summer Internship anchored in live FMCG challenges across brand, consumer insight and supply chain, with one-on-one mentorship from GCPL leaders and a PPO pathway for top performers.

No. We are looking for poets and engineers: people with curiosity, rigour and ambition. That matters far more to us than prior category exposure.

An hour with GCPL leaders on the Godrej Way and what we are building, followed by the individual business simulation.

Founding Cohort · 2026

Ready to craft
tomorrow?

For over 125 years, Godrej has been built by people who believed the future belongs to the bold. Join the founding cohort of CraftLab, earn your Gurukul Summer Internship 2027, and start crafting goodness with us.